Azure Static Web Apps

As the lead UX designer on Azure Static Web Apps, my role focused on shaping the user experience for this serverless hosting solution. I prioritized intuitive design to ensure that our platform seamlessly integrates with developers' workflows, enabling effortless deployment of full-stack applications.

By collaborating closely with developers and stakeholders, I directed design initiatives that enhanced usability and company initiatives, ensuring that features such as automatic builds and deployments were visually clear and user-friendly. I employed user research and testing methodologies to gather insights, which informed design decisions and allowed for a more streamlined user experience.

My efforts were aimed at not only creating an aesthetically appealing interface but also at optimizing it for efficiency, ultimately empowering users to focus on their code without unnecessary distractions. The goal was to foster a productive environment that aligns with the modern developer's needs while maintaining a professional and sophisticated design approach.

!! More details upon request.
These features have not yet been released to the public.

My role

Sr. UX Designer

Company

Microsoft

Duration

1 Month

Overview


Note: Some of these features are not public yet so this description is very minimal

Challenges

In the process of developing the Static Web App service, we encountered a significant issue: many users were not taking advantage of related Azure services after completing the initial setup. Instead, they opted for third-party solutions.

Business Goals

  1. How can we encourage more users to opt for related Azure services?

  2. How can we enhance customer acquisition specifically for Static Web Apps?

Design Goals

  1. How can we enhance the Static Web App creation experience while effectively informing users about our available services?

  2. How can we streamline the creation and onboarding process to improve efficiency for our users?

Process

Kickoff

In this phase, I started by getting a clear understanding of the current business initiatives, which were to increase paid features/services usage through Static Web Apps. We had a kickoff meeting to discuss business goals, current user data, and brainstorm high-level solutions.

Hypothesis

"Introducing paid services early in the Static Web App service creation process and offering a streamlined method for users to incorporate these services will increase the likelihood of users opting for paid services."

Pending Results

These features have not yet been released in private preview or public preview.